we've compiled a mailing list of around 1300 opinion makers; newspapers, football writers, and sports anchors. first we send them a packet on joe and his achievements. bio, stats, plus human interest stuff; commitment to academics, charity work, etc. then we update it each week with a postcard. heisman voters hate opening envelopes.
you're gonna start. we've got some things lined up.
hold it! hold it!
what you're saying is true, of course, but i don't think it's the message you want to send.
it makes you seem a little nervous. like the pressure might be getting to you.
this game is nationally televised, so most heisman voters will be watching. i think a more casual approach is better. modest, controlled, casual.